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Business News Digital
Snapchat launches Creator Fund for independent music-makers
By Chris Cooke | Published on Monday 1 August 2022
Snapchat last week announced a new Creator Fund which will pay out monies to independent artists whose music is being placed into videos by the social media firm’s users via its Sounds audio clip library.
The new fund builds on Snapchat’s existing partnership with DIY distributor Distrokid, which announced a scheme last year to allow independent artists to get their music into the Snapchat Sounds library.
Announcing the fund, Snapchat said: “We are excited to announce our first-ever Snapchat Sounds Creator Fund – a new grant programme designed to recognise emerging, independent artists for the critical role they play in driving video creations, inspiring internet trends and defining cultural moments”.
The firm’s Global Head Of Music Partnerships, Ted Suh, added: “We want to support the independent and emerging artists that are driving creation on Snapchat. By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music”.
