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Snoop Dogg appoints wife Shante Broadus as new manager

By Andy Malt | Published on Thursday 10 June 2021

Snoop Dogg has appointed his wife, Shante Broadus, as his new manager. The head of Boss Lady Entertainment made her start in the entertainment industry overseeing the early part of her husband’s career.

“Shante has been guiding my career behind the scenes from day one”, says the rapper. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together”.

Broadus herself adds: “The industry at large is seeing a major shift in more representation of black women in key executive roles. I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire. I have been by Snoop’s side for over two [decades], so – together with the rest of the team – our goal is to strengthen Snoop’s legacy as a brand, with the loyalty and trust of our guidance that has made Snoop who he is today”.

In her new role, Broadus will oversee her husband’s array of business interests, including partnerships spanning cannabis, alcoholic drinks, advertising, film and TV, and, of course, music and touring. She will also head up his gaming and animation company diGGital doGG.

In addition to this, she is set to publish her own autobiography, ‘Paid The Cost To Be The Boss Lady’, and will continue to run LA studio complex The Compound, her own drinks company Indoggo Spirits, and produce film and TV projects.

Snoop Dogg, meanwhile, also took on a new job this week, as a strategic and creative consultant for Universal Music’s Def Jam Recordings.