Some rises, but more declines, in music mag ABCs

By | Published on Friday 18 February 2011


So, a gloomy set of ABC circulation figures for the traditional music press this week, unless you work at Bauer Media I suppose, where both Mojo and Kerrang! saw circulations rise in one way or another.

Mojo saw its circulation rise quarter to quarter in the second half of last year, though it was down 3.9% year on year, while Kerrang! saw its circulation grow 4.5% year on year, though it was selling more copies each week earlier in 2010 than at the year’s end. The only other mainstream music title seeing an increase was Metal Hammer, which had a circulation figure 0.1% higher year on year in the latter quarter of last year.

Elsewhere, doom with a helping of gloom. Even Classic Rock, a recent success story, saw its readership fall by 5%. Meanwhile, as expected, the well received (in the industry) and awarding winning revamp of the NME resulted in the loss of 6320 weekly sales over 2010. The indie weekly’s circulation is now 32,166.

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