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Digital
Songza launches premium option
By Chris Cooke | Published on Monday 1 July 2013
American streaming service Songza is adding a premium pay-to-use option into the mix, though its CEO insists the move is due to user-demand rather than the need to generate an alternative revenue stream.
Currently only available in the US and Canada, Songza mainly competes in the crowded streaming music market with its discovery and recommendation credentials, claiming to have 50 leading music experts putting together the playlists users can access. The service is currently ad-funded, but with the new Club Songza option users will be able to lose the ads and gain more track-skips by paying 99 cents a week.
Confirming that some Songza users had already been invited to upgrade to the new service, CEO Elisa Roman told TechCrunch: “We’ll be sending out more invites, and over the next few days we will have sent it out to everyone. The primary reason [for the new service] is user request”.
Roman also confirmed to TechCrunch that global expansion was planned for the service, though crowded marketplaces like the UK are not high on the agenda.
