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Sonos announces new hi-def premium radio subscription

By | Published on Friday 13 November 2020


Having launched its own free-to-access content service earlier this year, Sonos has now launched a paid subscription version of it.

Sonos Radio was launched in April, aggregating feeds from 60,000 radio stations from around the world, as well as providing various pieces of original content. That includes ad-supported genre and artist-specific stations, including one curated by Radiohead’s Thom Yorke, plus a more conventional radio station called Sonos Sound System.

It’s the original content that is covered by this new premium subscription, giving users access to ad-free, high definition audio. The amount of exclusive content on offer will also be expanded, with more artist-curated stations, more genre-based stations, and lots of sounds for sleep and relaxation.

One of the new artist-specific stations is fronted by Dolly Parton, called Songteller Radio, which will feature her own songs, her favourite songs by other artists, and commentary from the artist herself on her songs and career.

“I had so much fun getting to share little stories and tidbits from the songs that have made up my life and career”, says Parton. “My new station brings to life some of my favourite music and stories, similar to those that readers will explore in my first lyric book, ‘Songteller’, as well as my new Christmas album, ‘A Holly Dolly Christmas’. Sharing stories with fans is very special to me – and hopefully new listeners will enjoy them too!”

So, yeah, it’s ad-free, but Dolly is selling something. Or some things. Anyway, Sonos CEO Patrick Spence adds: “Sonos Radio is a result of our unwavering commitment to great sound experiences – thoughtfully curated music in incredible sound from the moment our customers set up”.

“Sonos Radio HD means even more choice and better sound for Sonos customers”, he goes on. “As we continue to innovate to make listening to your favourite audio content at home easier and more enjoyable, Sonos Radio shows the potential of the new experiences we can bring from our platform of hardware, software, and services”.

Find out more about the new service here.