Business News Deals Labels & Publishers

Sony/ATV signs Baby Shark (and some other stuff that isn’t Baby Shark)

By | Published on Monday 16 November 2020

Baby Shark / Pinkfong

Sony/ATV has signed a publishing deal to represent ‘Baby Shark’. The deal also covers all the other songs in the catalogue of children’s brand Pinkfong, but I think it’s fair to say that they were of less interest.

“We are THRILLED to partner with Pinkfong as we work to expand the ‘Baby Shark’ universe across all media”, says Cathy Merenda, Sony/ATV Senior Vice President, Broadcast And Media Rights. “Their song has become a global sensation with unlimited potential, and I’m confident we will give Pinkfong and ‘Baby Shark’ the best opportunities for future success”.

See? No mention of any of the other songs. CEO of Pinkfong USA Bin Jeong adds: “‘Baby Shark’ is beloved by not only children, but also by families all over the world, and we are very excited to be working with Sony/ATV, a company with a wide global footprint and the perfect home for ‘Baby Shark'”.

‘Baby Shark’, of course, is just a version of an old US campfire song. So if you’re one of the songwriters who actually put some effort into any of the more than 5000 other songs in the Pinkfong catalogue, maybe have a little think about what you’re doing with your life.