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Business News Deals Labels & Publishers
Sony forms alliance with Chainsmokers manager
By Chris Cooke | Published on Monday 8 September 2014
Sony Music has formed a JV with Adam Alpert, manager of New York production duo The Chainsmokers, to form a combined management firm and label under the name Disruptor, which will seek to build direct-to-fan businesses for the artists it signs, while working with other labels in the Sony group on its major releases, which is a sound future-music-industry business model if that’s really what they’re going to do.
“Being a disruptor is about shaking things up”, Alpert told Billboard, adding “with this new venture we plan to offer artists a different kind of music company, one that offers a full suite of services and develops artists using a more millennial-focused approach”. It’s still a sound business model, even though he did just say ‘a more millennial-focused approach’.
Giving the venture his endorsement, Sony Music top man Doug Morris said in a statement: “Adam Alpert is an exciting young entrepreneur with a strong vision for creating success through fresh approaches to artist development – that includes building fan bases in nightclubs, online and through direct connections with fans. We are delighted to welcome him to the Sony Music family”.
