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Sony marketer joins Strutt

By | Published on Wednesday 21 December 2011

Strutt Music Marketing Management

Former Columbia Records marketer Jo Power has announced she is joining Strutt Music Marketing Management, the previously reported music marketing agency launched by another former Sony marketer, Claire Horseman, back in July.

Power, who worked with the likes of The Ting Tings, Manic Street Preachers, Kasabian, Editors, Calvin Harris and Mark Ronson while with Sony’s Columbia division, will become a director of Strutt.

Power told CMU: “Claire and I have talked about running our own consultancy for a long time and are both so excited it’s now a reality. We’d like to think together we represent a pretty unbeatable combination of marketing minds. Our knowledge, success, creativity and experience in music marketing is immense”.

Horseman added: “Jo joining is the perfect next step in Strutt’s evolution. We already have a very strong working relationship with different but very complementary strengths. Strutt feels perfectly placed to execute marketing campaigns across all areas of an artist’s business, a necessity in today’s challenging climate, and to advise on music campaigns across the board”.