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Sony music and film businesses in India launch new media talent venture

By | Published on Thursday 3 February 2022

Sony Music

Sony Music and Sony Pictures are getting together in India to launch a new venture called Sony Entertainment Talent Ventures India which will be, well, getting involved in some entertainment talent ventures, in India.

And what will the media talent that join up with SETVI for some fun time ventures be getting? Well, “investment opportunities, partnerships, metaverse solutions and more”. And, with two Sony businesses already involved here, these future ventures might also involve tie ups with Sony PlayStation or Sony Electronics. Hurrah for joined up gubbins!

“SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household brands and fully realise their creative and commercial potential”, says Shridhar Subramaniam, President of Corporate Strategy And Market Development for Sony Music in Asia and the Middle East.

“The digital revolution and India’s unique start-up culture bring huge opportunities”, he adds, “and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways”.

Meanwhile, Sanford Panitch, President of the Sony Pictures Motion Picture Group, chips in: “Sony Group’s ecosystem in India offers far-reaching and unique opportunities for talent to build their brands in an authentic way”.

The new business will be led by CEO Vijay Singh, with both Subramaniam and Panitch – plus CEO of Sony Pictures Networks India NP Singh – on the board.

Says Vijay Singh: “Our ambition is to work as advisors to talent to build their wealth and legacy and unlock the best monetisation opportunities for them in India and the world. It’s exciting to be spearheading this new venture and I look forward to working with talent to fulfil their ambitions in the coming years”.