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Sony Music launches new podcast venture
By Chris Cooke | Published on Friday 17 May 2019
Confirming that it’s not just streaming platforms jumping onto the podcast bandwagon, another podcast venture has been launched by a major record company. Coming soon the CPU Daily – all the podcast news you need, with a little bit of music nonsense thrown in for good measure, probably in the ‘and finally’ section.
Sony Music yesterday announced a new joint venture Stateside with two radio industry execs and now podcast makers, Adam Davidson and Laura Mayer. The new yet-to-be-named company will “create and distribute original scripted and unscripted programming across multiple podcast genres and subject matters” and “focus on cultivating dynamic talent and unique storytelling using Sony Music’s expertise in content creation”.
Both Davidson and Mayer have worked on public radio in the US. The former has frequently contributed to ‘This American Life’, the radio programme that has been available as a podcast since 2006. The latter has also worked for podcast company Panoply Media.
Confirming their new tie-up with Sony, the duo said in unison yesterday: “It is a THRILLing time to be in podcasting with major media and tech companies paying increasing attention to the industry as it quickly grows. Sony Music so impressed us with their focus on supporting artists and the creative process. They understand what it takes to attract the best people and create the conditions where they can do their best work”.
Meanwhile Sony Music boss Rob Stringer added: “Adam Davidson and Laura Mayer are acclaimed, visionary journalists and leaders in the podcasting industry and they share our creator-first approach to content development. We want to enhance opportunities for talented storytellers in this rapidly evolving audio entertainment segment. This partnership will help creators grow their brands and share their work with global audiences across a variety of services and platforms”.
