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Sony Music UK launches kids label Magic Star

By | Published on Tuesday 29 October 2019

Magic Star

Sony Music UK has launched new children’s entertainment label Magic Star. As well as working with brands in the children and family market, the new company aims to work with artists across the Sony roster.

The imprint will be overseen by Will Speer, who joins from NBCUniversal, where he led marketing for DreamWorks TV and NBCU Kids & Family. He has also worked at Mattel and Disney.

Nicola Tuer, COO of Sony Music UK & Ireland, says: “We recognise family entertainment as an untapped market so launching Magic Star provides a wealth of opportunity for us and will strengthen our capacity for growth. Will is a highly respected executive with a track record of success and knowledge in the industry, which will serve us well as we advance in this market”.

Speer himself adds: “Sony Music have identified a huge opportunity within the family entertainment market to create fresh new audio and audio-visual content and also have access to a wide repertoire of signed artists who already have huge family appeal. The scope is endless, and I am very much looking forward to bringing my experience in kids’ media to such an entertainment powerhouse like Sony Music”.

This is great, where do I pitch myself for a song about a young shark?