Business News Deals Digital

SoundCloud buys Musiio

By | Published on Wednesday 4 May 2022


SoundCloud has acquired Musiio, a music-centric AI start-up that focuses on the automated tagging of tracks and playlisting tools. The deal, says SoundCloud, will allow it to “amplify” its “existing music intelligence capabilities and allow the company to further leverage its vast data to identify what’s next in music trends and talent”.

Adds SoundCloud President Eliah Seton: “SoundCloud hosts more music from more creators than any platform on the planet. Acquiring Musiio accelerates our strategy to better understand how that music is moving in a proprietary way, which is critical to our success. We are honoured to partner with Hazel and Aron and welcome the absolutely brilliant team of innovators at Musiio to the SoundCloud family”.

But who are Hazel and Aron you might now be wondering. Well, Musiio founders Hazel Savage and Aron Pettersson, obviously! They were previously CEO and CTO of Musiio respectively, but will now become SoundCloud’s VP Of Music Intelligence and VP Of AI And Machine Learning.

Says Savage: “SoundCloud is not only a legendary household name but also an artist forward business that I believe is the future of the new, holistic music industry. I am incredibly proud that after four years of building Musiio we are now part of SoundCloud”.