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Business News Digital
SoundCloud launches revamped artist dashboard and rebrands creator subscription packages
By Chris Cooke | Published on Friday 14 October 2022
SoundCloud has launched a new dashboard for creators who use the platform called, you guessed it, SoundCloud For Artists. The dashboard includes the tools creators need to publish and monetise content on SoundCloud itself, as well as the other distribution and promotional tools SoundCloud now offers, including those that it added following its acquisition of Repost back in 2019.
The firm’s SVP Creator Tray Chan says in a blog post that the revamped dashboard “provides simplified access to all of your monetisation, distribution and promotional tools in one location. Plus, you can take a deep dive into who your biggest fans are and what tracks they’re listening to the most through artist insights”.
The digital firm is also rebranding its creator-centric subscription packages so that they will be known as Next, Next Plus and Next Pro. Why ‘next’? Well, Chan’s blog post says: “SoundCloud continues to be a creator-first company, focusing on what artists need to build their careers and thrive. We believe that artists, producers and songwriters are the driving force that continues to push what’s next”.
“We believe that what’s next isn’t determined by algorithms and gatekeepers”, he goes on, “but that the true path toward a long and successful career is best achieved by cultivating deep fan relationships and community. With the launch of SoundCloud For Artists, we’re now doubling down on our commitment to these beliefs to lead what’s next in music”. So that explains everything, right? Good.
Though you know what else is coming next? New products, features and services, that’s what. Chan adds: “The launch of SoundCloud For Artists and new names of our subscription plans set the stage for what’s next, with new products, features and services to come”.