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Spice Girls sign merch deal with Bravado

By | Published on Thursday 7 October 2021

The Spice Girls

The Spice Girls have signed a deal with Universal Music’s merch business Bravado to hawk all sorts of stuff around the 25th anniversary of the group’s debut album ‘Spice’.

The multi-year deal will see Bravado rep the band’s brand for merchandising, direct-to-consumer products and campaigns, and lots of super fun brand and retail licensing nonsense.

“We are so excited to be working with Bravado again, especially in this our 25th anniversary year, and are looking forward to collaborating with the team”, say the Spice Girls in perfect unison.

Bravado’s VP A&R & Brand Management, Rachel Redfearn, adds: “The Spice Girls’ impact on popular culture cannot be over-estimated. They stand for positivity, inclusion, bravery and diversity. All delivered in a bold, fun and energetic package. This message is as relevant today as it was in 1996 – maybe more so”.

“Bravado’s alliance with this most iconic of bands will allow both existing and new fans the long-awaited opportunity to be a part of the legacy”, she goes on. “The breadth of rights granted for the first time in two decades gives us the vehicle to truly celebrate their legendary status”.

The 25th anniversary edition of ‘Spice’ is set for release on 29 Oct. It’ll include various alternate mixes, demoes and unreleased songs. But if it’s the merch you’re after, then the first load of that is available here.