Business News Digital Live Business

Spotify allows artists to list livestreamed concerts

By | Published on Wednesday 16 September 2020


Spotify has long allowed artists to list tour dates on their profile pages within the streaming platform. But you might have noticed that there haven’t been that many gigs on lately. So, the streaming service has now announced it is now allowing artists to promote livestreamed performances too.

“Over the past six months, artists have adopted innovative ways to connect with their listeners from afar, and virtual performances have played a key role”, says Spotify in a blog post. “With most tours postponed until 2021 and online concerts set to continue, Spotify wants to make it easy for fans to learn about virtual events – whether for artists you already love or for those you’re discovering for the very first time”.

Livestreamed shows listed on Songkick and selected shows where tickets are sold through Ticketmaster will now appear on artist profiles, as of this morning. Previously such performances have been filtered out by Spotify, possibly because many happen on what are arguably rival platforms of one form or another.

Now, however, Spotify will list your event wherever you choose to stream it – Instagram, YouTube, your nan’s CCTV system, wherever – so long as you promote it via the company’s existing concert listing partners.

It’s a brave new world, people. But what are the benefits to artists? Well, explains Spotify: “Once these events are on Spotify, it’s easier than ever for listeners to find them. You can set your virtual event as your Artist Pick, so listeners will see it at the top of your profile”.

“We’ll also be emailing out personalised virtual events recommendations to listeners for artists they love (or we think they’ll love) to help get the word out”, it adds. “Interested in seeing it for yourself? It’s easier than ever to find the concerts hub, just search Concerts”.

You can also list real concerts with packed out, sweaty audiences again too, of course. Remember that Bonzo Johnson has promised that he will be using magic beans to have those up and running again by Christmas. And if that doesn’t work, well, given official UK government policy now is that laws don’t matter anyway, maybe we can just start staging them again whatever.