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Business News Deals Digital Media
Spotify buys yet another podcast company
By Chris Cooke | Published on Wednesday 27 March 2019
Spotify continues in its bid to own every podcast in the world by buying up yet another podcast company. This time Parcast, which the streaming firm says is “a premiere storytelling-driven podcast studio”. Parcast’s past podcast series include ‘Serial Killers’, ‘Unsolved Murders’, ‘Cults’ and ‘Conspiracy Theories’. Maybe they could make a podcast about how the cult of Spotify is murdering music by killing the songwriter’s revenue stream in the Copyright Royalty Board. Though I hear that’s just a conspiracy theory.
“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform”, says Spotify’s Chief Content Officer Dawn Ostroff. “Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base. We’re excited to welcome the Parcast team to Spotify and we look forward to supercharging their growth”.
Adds Parcast founder Max Cutler: “In three years, we have created a production house that has grown exponentially and hit a chord with mystery and true-crime fans, especially women, across all 50 states and around the world. We are proud to join the world’s most popular audio subscription streaming service and gain access to one of the largest audiences around the world. Alongside Spotify, our ability to scale, grow and amplify the unique and tailored brand of content we create is full of fantastic possibilities”.
