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Business News Deals Digital
Spotify partners with Sprint on family streaming deals
By Andy Malt | Published on Wednesday 30 April 2014
As expected, Spotify and US mobile service provider Sprint yesterday announced a new partnership, which will include discounted accounts for families. The deal goes head-to-head aggressively with the family plan offered by Beats Music and AT&T.
AT&T customers who sign up to Beats’ deal get a 90 day free trial, afterwards paying $14.99 per month for an account with up to five users. Which is a pretty good deal. However, Spotify and Sprint will offer six months free access to the streaming service’s top level paid service, followed by a charge of $7.99 per month for up to five users and $4.99 per month for up to ten users (this in addition to Sprint’s account charges of course, which is why it’s even cheaper for more users, because the premium fee is in Sprint’s bit).
Individual Sprint customers will be able to get Spotify Premium at the usual $9.99 after a three month free trial.
Family plans would seem to make sense as a standard offer for streaming services in the long term, though at this stage they are largely being used for growth – Spotify and Beats are both seemingly being heavily subsidised by their mobile partners. Of course, these offers are also currently only available in the US, and require all users to be on the same mobile network.
The Spotify and Sprint deal will go live in the States on 2 May.
