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Digital
Spotify revamps radio service
By CMU Editorial | Published on Monday 12 December 2011
Spotify revamped its Pandora-style personalised radio service on Friday making it good, which is nice, it having always been one of the weaker elements of the streaming platform.
The company says there is some “seriously clever kit under the hood” of Spotify Radio, enabling it to play music suited to a user’s tastes based on the initial track, artist or genre they request. Users can skip any number of tracks, though for those on a free subscription listening will still come out of their ten hours a month allowance.
As previously reported, Spotify rival We7 totally repositioned its offer earlier this year around the personalised radio format which it claims was always more popular with its users. The people behind mflow, which officially went offline last week, are also developing a new online radio service to be called Bloom.fm.
