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Spotify testing sponsored tracks in user playlists

By | Published on Wednesday 21 June 2017


Spotify has confirmed that it is experimenting with allowing labels to pay to insert songs into your carefully created playlists. The streaming company said that a small trial of this new service is being tested on a number of free users.

“We are always testing new promotional tools that deliver the highest relevancy to our users”, said Spotify in a statement.

Meanwhile, Spotify has also announced another development in playlists. Users can now create collaborative playlists with friends directly within the Facebook Messenger app. Your Facebook friends don’t even have to be Spotify users to impose their dreadful taste upon you.

You can chat to the Spotify chatbot about this now.