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Spotify’s machines to personalise human curated playlists

By | Published on Wednesday 27 March 2019

Playlist

Some Spotify playlists are personalised for each individual user by machines. Some Spotify playlists are put together for all by human beings. But now some will be put together for all by human beings and then personalised for each individual user by machines. These are crazy times in which to live. And a machine chose that statement just for you. 

“Some playlists will now be personalised for each listener based on their particular taste”, the streaming firm said yesterday. “This means that for those specific playlists, no two will be the same”. 

“But why mess with a playlisting system that we’ve all just got our heads around?” asks you, the famous Luddite. “We know that everyone’s taste is different”, Spotify went on, “and songs that one person may want to sing in the shower just might not make sense for everyone else. That’s why we’ve punched up our playlist ecosystem to make sure every listener is able to find the perfect song for each moment”.

Yeah, yeah, whatever. Spotify says that when it tested the more personalised playlists, users tended to stay tuned in for longer. And more artists can be featured on each playlist overall, even if only a portion of the people subscribed to said playlist actually hears each artist’s music. 

Though if artists want to ensure their playlisted track actually gets streamed, if they send their fans to the Spotify playlist on which they feature by using a sneaky smart link, the fan will definitely hear that artist’s track. Of course, if you’ve got to do all the leg work to secure a play, that kind of reduces the benefit of being on the playlist to start with but, you know, that’s the price you pay for living in these crazy times. Says the machine.



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