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STAR launches best practice guide for accessible ticketing
By Andy Malt | Published on Wednesday 12 July 2017
The Society Of Ticketing Agents And Retailers – aka STAR – has published a new guide on providing accessible ticketing for deaf and disabled customers. Written by the Nimbus Disability Consultancy with contributions from the Attitude Is Everything access charity, it aims to set in place best practices and improve booking systems for accessible tickets.
“This guide’s purpose is simple”, says STAR boss Jonathan Brown. “There needs to be equal access to online ticketing and organisations need to be considering how they do it, not whether they do it. STAR has recently run a number of workshops to help increase awareness of this issue. We know that improvements are being made and there are certainly ticket agents and venues that are currently working towards implementing online booking facilities for disabled people. We look forward to hearing more on these developments later in the year, but there is still much work to be done”.
A report published by Attitude Is Everything last year found that deaf and disabled music fans were being put off attending live shows because of poor systems for booking accessible tickets – adding that the live industry was missing out on up to £66 million a year by not properly serving these customers. Later in 2016, it found that sales of accessible tickets were increasing among festivals and venues that had signed up to the charity’s own Charter Of Best Practice.
