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Steve Aoki launches new Latin imprint of Dim Mak
By Andy Malt | Published on Tuesday 14 July 2020
Steve Aoki has announced the launch of a new Latin music imprint of his Dim Mak label, Dim Mak En Fuego. Its first signing is Mexican “anti-boyband” Aquihayaquihay.
“My fans and friends across Latin America have embraced me with open arms and I’m honoured to be part of a platform for the next generation of Latinx artists”, says Aoki. “There are so many unique hybrid sounds brewing up right now, pushing music culture forward”.
“Aquihayaquihay are the real deal and they capture what we’re trying to do here at Dim Mak En Fuego”, he adds. “I’m hyped to announce them as our first official signing to Dim Mak En Fuego”.
The new label’s Head Of Marketing, Bryan Linares, comments: “As a Salvadorean American who has been a part of Dim Mak for over a decade, it is truly amazing to launch Dim Mak En Fuego”.
“The Latin community is in the middle of a creative revolution”, he goes on, “having grown up with the internet, technology and immediate access to global culture, younger generations are creating more art and music than ever before. We are in the midst of an unprecedented abundance of talent, and it’s an honour to have the opportunity to be a part of this evolution of Latin music, working alongside today and tomorrow’s influential artists”.
Aquihayaquihay’s first single for the new label, ‘Ya No Es Igual’, was released last week. Watch the video here:
