Sting gives his support to Amazing

By | Published on Monday 18 June 2012


Newcastle-based new music radio station Amazing Radio has a new celebrity supporter for its campaign to get back onto the national digital radio network, local boy Sting.

Giving his general support to the Amazing venture, the former Police frontman has said in a statement: “For some years now I have wondered what shape the music industry might take. How would young musicians and songwriters forge a career? How might they build an audience? It’s great to see that Amazing, a company from my home town already with a global reach, is showing a way forward with a music-led solution which seems both fair to musicians and helps build that audience”.

Commenting on his latest celebrity endorsement, Amazing CEO Paul Campbell told Radio Today: “It’s awesome that Sting has joined the growing number of people supporting Amazing’s mission to help new musicians find an audience. Amazing Radio resonates with those with an insight into the future of broadcasting and the music industries”.

As previously reported, Amazing dropped off the Digital One network last month after the two parties failed to reach a new deal. Since then Amazing Radio has only been available via the web. While not being overtly critical of Digital One operators Arqiva, Amazing Radio has encouraged its listeners to campaign for its return to the digital network.

Radio Today reckons that the dispute is mainly about the fees the radio service should pay for its DAB slot. It’s been long assumed that Amazing got an, well, amazing deal from Digital One when it originally went on air, with the national DAB network being somewhat short of original programming at the time. Presumably Arqiva wanted to push those rates up. While Amazing fans petition to the digital firm to reinstate the new music channel on its network, word has it Arqiva is already talking to other parties about taking the spare spot.