Business News Deals Live Business

StubHub becomes O2’s official ticket resale partner

By | Published on Tuesday 4 June 2013


eBay’s secondary ticketing service StubHub has become the official resale platform of London’s O2 Arena, because if the live industry truly wants to combat and restrict the continued expansion of the evil online touting sector, obviously the best way to do that is to officially endorse resale platforms and tell everyone how brilliant it all is.

The move expands an existing alliance between StubHub and O2 operator AEG, that includes integration of the ticket resale service with the live giant’s ticketing platform, which makes the transfer of tickets to AEG shows quicker and more secure. That partnership has so far been restricted to the US, but with plans to expand globally – plans that kicked off last year by launching the brand in the UK to sell tickets for shows at The O2 – it seems that the StubHub tie-up has global potential too.

Confirming the StubHub/O2 partnership, the London venue’s General Manager Rebecca Kane told CMU: “By partnering with StubHub we are working with a resale marketplace that has a proven pedigree in serving fans and providing an innovative service for our customers. Integrating our own ticketing platform means that fans can buy in confidence and enjoy the best in live entertainment at The O2”.

Meanwhile StubHub’s GM International Brigitte Ricou-Bellan added: “With more than 8.6 million visitors every year, The O2 is the most popular venue in the world and we know that there is high demand for events there amongst our customers. We also know that a high proportion of these are visitors from abroad and with an increasingly percentage of our sales comings from cross border trade we know that we can offer these fans a service that guarantees peace of mind”.