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StubHub launches “emotional” Apple TV app
By Andy Malt | Published on Wednesday 5 October 2016
Fans of all things ethical in live music will no doubt be delighted to learn that the very first ticketing app to be made available on Apple TV is for secondary ticketing company StubHub. Though the app is apparently “less transactional and more emotional”, whatever that means.
“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out”, explains StubHub Director Of Mobile Product Marcus Shelksohn. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximises event imagery and seat maps, and is highly intuitive to navigate”.
Right, so, the design of the app is aimed at “the person who isn’t sure what they want to do, or who needs extra motivation to get out of the house”. And if the motivation they need is spending six grand on Bruno Mars tickets, so be it.
