This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Media
Sun and Times to sponsor Global Radio shows
By CMU Editorial | Published on Wednesday 8 February 2012
News International has announced a new partnership with Global Radio which will see the Sun and Times publisher get exposure for its newspapers on various shows across Global’s stations.
The Times and Sunday Times will be promoted on Classic FM’s breakfast show and London talk station LBC, while The Sun will sponsor Heart’s Club Classics show and the recently revamped Capital breakfast show, which will now include a Sun-enabled Phone Hack Quiz – guess the mystery celebrity from their hacked voicemail messages – it’ll be classic radio listening.
Confirming the new partnerships with News International, Global’s MD Of Commercial Mike Gordon said these words in his best DJ voice: “News International has some of the most recognised newspaper titles in the UK and beyond, so naturally we’re thrilled to announce this partnership. This is the first time that Global Radio and News International have joined forces on such a scale to reinforce their respective positions as the largest commercial radio group and the leading newspaper publisher in the UK”.
