Business News Deals Live Business

Superstruct invests in another European festival, this time Flow

By | Published on Monday 3 December 2018

Live Music

The really rather acquisitive Superstruct Entertainment continues to be really rather acquisitive by acquiring Finnish festival Flow. It follows similar deals with Elrow and Sónar in Spain, the Sziget Festival in Hungary and Øyafestivalen in Norway.

Superstruct is the live music centric investment fund set up by private equity outfit Providence Equity Partners and headed up by Cream founder James Barton. It has been buying into an assortment of independent festivals and live music firms around Europe.

The founders of the Flow festival will remain shareholders in their event as part of the investment deal and will also continue to run it.

One of those founders, Tuomas Kallio, said of the transaction: “Given the accelerating global competition, we want to ensure Flow is able to offer the highest-quality experience. By partnering with Superstruct, we will be able to not only improve our existing event in Finland – including continued development of the Suvilahti event area – but simultaneously collaborate with a chain of quality events”.

The aforementioned Barton added: “This is a great development for Superstruct and consistent with our strategy of partnering with outstanding live music and arts festivals in Europe. We have been big fans of the Flow Festival for a number of years now and look forward to supporting the experienced management team [as they] solidify its market-leading position in Finland”.