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Swedish booking agency launches global division in London

By | Published on Thursday 10 September 2015

United Stage

Swedish booking agency United Stage has teamed up with music industry veteran Brian Lane to launch a new international division to be run out of London.

United Stage International will represent the firm’s existing clients beyond the Nordics, and will seek other talent and live music opportunities too. Launch projects will include working with Swedish artists Vigiland and Ace Wilder on international strategies, as well as partnering with Dubai-based UII on launching a new music festival next March to be called Arabian Nights, hosted at the soon-to-opened Dubai Opera House.

Confirming the new business, United Stage’s Jonas Thulin told reporters: “Brian is a huge figure in the music industry and this partnership will deliver great things. We have got off to a fantastic start with the deals that have already been done and there will be many more to come. We wanted someone with real expertise and a hugely respected reputation to lead our charge across the globe and that person is Brian”.

Lane himself added: “I’ve worked in Scandinavia for the past twelve years and have seen how buoyant and creative the music market is there. Next to the UK and the US, it’s the biggest market creatively and commercially, and I feel the global opportunities are immense. Also, we want to do fairer deals with the artists and properly support them at the start of their careers, when they need it the most, rather than taking a percentage of the small amounts of money they might make to start with. This is a long term strategy, we’ll be selective and make quality rather than quantity the hallmark of this new venture”.