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SXSW announces inaugural Sydney edition of showcase festival

By | Published on Thursday 30 June 2022


South By South West has announced that it is branching out of Texas – and the US entirely – with a new edition of the showcase festival and music conference in Australia.

Set to launch in Sydney next year, the new event is a partnership between SXSW, Australian live music promoter TEG and the New South Wales government’s tourism agency Destination NSW.

“We couldn’t be more excited and honoured to work with TEG and the New South Wales government via Destination NSW on an event that brings to Australia the professional opportunities and unexpected discoveries that make SXSW unique”, says SXSW CEO Roland Swenson. “The purpose of SXSW is to help creative people achieve their goals, and Sydney is the ideal city to serve as a home for the cross-collaboration that exists within the many industries we bring together”.

TEG CEO Geoff Jones adds: “SXSW is an event without equal internationally that has launched the careers of so many creative professionals. Through showcasing the creator industries of the Asia Pacific to the world, SXSW Sydney will establish a new SXSW touchpoint, enabling the international and cross-sector connections that deliver the most innovative products and content. I would like to welcome Colin Daniels as the Managing Director of SXSW Sydney and thank the NSW government, Destination NSW, and the team at SXSW for their foresight and support”.

Like the US edition, SXSW Sydney will cover film and technology as well as music. However, it will be shorter than the Austin, Texas event, taking place over a week from 15-22 Oct 2023.

It’s still more than a year away, but if you’re interested you can register your interest in attending now.