Business News Digital

Take That partner with Google for month long streaming exclusive on new album

By | Published on Thursday 27 November 2014

Take That

Take That’s first album as a trio, ‘III’, will be available for streaming (as opposed to downloading) exclusively on Google Play Music (and therefore also to those experimenting with the YouTube Music Key beta) for the first month after its release on 1 Dec, it has been announced. The Google version of the album that streams will also feature three bonus tracks unavailable elsewhere, and will also be sold through the Google Play download store.

Google Play Music will also host a launch party for the album in London on 1 Dec, where fans who win a place at the event will be able to listen to the new record along with the remaining members of Take That. Which I imagine will be an awkward experience for all involved.

Take That said of their partnership with Google: “We would like to thank Google Play for coming up with such a great, creative campaign around the release of an album we’re extremely proud of. We also wanted to do something different for this release and are looking forward to seeing it come to life, kicking off with a very special album launch party on Monday for a small number of some of our biggest supporters”.

VP of Google Play Music Zahavah Levine added: “We’re thrilled to partner with Take That, and to offer Google Play Music fans an exclusive opportunity to stream this incredible album. Both download sales and streaming are growing on our service, so we’re delighted to see Gary, Mark and Howard embracing Play Music to bring their fans a unique experience”.

Promotion for ‘III’ under the partnership will also extend to a Google Play Music TV ad, so that’s something for us all to look forward to.