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Business News Deals Live Business
Talent scouting app Instrumental partners with Coda
By Andy Malt | Published on Thursday 11 April 2019
Instrumental – the company that began by working with new talent rising through YouTube and the social networks, and which has since moved more into crunching data from streaming and social platforms to aid the music industry in its talent scouting work – has announced a new partnership with booking agency Coda.
“The live sector is incredibly important to us and of course to the community of independent artists we are discovering through our platform”, says Instrumental CEO Conrad Withey. “By working closely with the amazing team at Coda we hope to keep developing data driven solutions that can help match the best new talent out there to one of the finest live agencies in the world”.
He continues: “Instrumental’s tie-up with Coda forms part of our broader objective for 2019 of using our discovery capabilities to facilitate new opportunities for artists. This is the start of our mission to build a 360 partnerships platform for the fast-growing DIY artist sector”.
Senior agent at Coda, Nick Matthews, adds: “Coda has always prided itself on being aware of the next generation of superstar talent from the start. Being able to identify the best talent first is always what we will be about and the technology and alliance with Instrumental helps use data to make great decisions, as well as find amazing acts on a global level that we didn’t know about. It’s something that we want to become a daily part of A&R process”.
Instrumental will provide Coda with data and insights on the fastest growing independent artists, as well as tracking acts signed to major and indie record labels. The deal follows two years of work between Instrumental and live music giant Live Nation to develop data crunching talent spotting services for the live industry.
