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Digital
Ten thousand French music cards sold so far
By CMU Editorial | Published on Monday 8 November 2010
The French government has revealed that 10,000 of its state subsidised Carte Musique have already been sold, just a week after the discount card’s launch.
As previously reported, the card is the carrot to go with the stick of three-strikes in the battle against online piracy. The card basically enables young consumers to get online music at half its real cost, so that a 25 euro card will get you fifty euros worth of music. The government covers the difference. The card can be used on various a la carte and subscription-based music services, though any one card has to be used in its entirety with one partner organisation. They include iTunes, Amazon MP3, Deezer and Orange.
France’s Minister Of Culture & Communciation revealed 10,000 of the cards have been sold to the country’s Council Of Ministers on Friday.
