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Tennent’s confident T In The Park will overcome logistical problems with new site
By Chris Cooke | Published on Monday 29 February 2016
The sponsorship chief at drinks company Tennent’s has given his backing to T In The Park after last year’s move to a new site caused significant logistical problems.
As previously reported, a recent report from Perth & Kinross Council outlined a number of issues that occurred when the festival took place for the first time at the Strathallan estate. The report identified problems like traffic congestion, concerns over crowd safety and disruption to residents. It added that “until [promoter] DF can demonstrate their capability to effectively manage this event in the future”, the festival would be treated differently, and put under more scrutiny as it applied for a licence for its 2016 edition.
DF had already announced its own review of the issues that occurred in 2015, as well as new appointments – both employees and suppliers – which it hoped would overcome the problems. Meanwhile last week the promoter announced that Calvin Harris and Red Hot Chili Peppers would headline the 2016 edition of T In The Park, alongside already announced The Stone Roses.
Speaking about last year’s issues, George Kyle at Tennent’s, which has sponsored the festival ever since its launch over two decades ago, told the Daily Record: “There were very difficult circumstances and a short timescale in terms of planning permission. There is an acknowledgement of teething issues and the guys put their hands up and addressed those immediately, working really hard with all agencies and parties”.
Referencing DF boss Geoff Ellis, he went on: “Geoff and his team have built on the trust and the audience appreciate that and know that the issues will be addressed this year”.
On his brand’s continued involvement in the annual music event so many years after its launch, he went on: “T In The Park never loses its magic. [It’s] now on its third site and is three or four times the original size. The audiences love the event and the reaction the artists get creates the unique atmosphere of the event”.
Tennant’s recently won the CMU-supported best music sponsorship prize at the European Sponsorship Association Excellence Awards, and ahead of that Kyle spoke about his company’s long-term alliance with T In The Park, and the constant bid to keep the alliance fresh. Read the interview here.
