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Digital
Tesco announces Hudl tablet, with Blinkbox access built in
By Andy Malt | Published on Wednesday 25 September 2013
As expected, Tesco has announced the launch of its own tablet computer, running the Android operating system. Called Hudl, it will be available from 30 Sep at a cost of £119, and will give users instant access to a number of the supermarkets online services, including its Blinkbox music and film streaming service.
The company cites OfCom research stating that only a quarter of UK households currently own a tablet device, and a study Tesco itself commissioned which found that many people “feel that the technology is too expensive or intimidating”. This, the company reckons, puts it in a good position to clean up with its low cost, easy to use device, aiming it at whole family, rather than individual, use.
Tesco Chief Exec Philip Clarke said: “Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few”.
The company has also published this infographic based on information provided by 1000 Tesco customers who do currently use tablet devices.
