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The Great Escape 2011
TGE Previews: Influencing the influencers
By CMU Editorial | Published on Thursday 14 April 2011
Every day in CMU this month we are previewing a different session taking place at this year’s CMU-programmed Great Escape convention, which takes place from 12-14 May at the Brighton Dome.
And today, we have another of the panel debates for you, and this one I’m particularly looking forward to – because it’s all about how you go about influencing the influencers in music – you know, the journalists, bloggers, DJs, programmers, bookers and A&Rs who still control access to the mainstream audience. In the social media age, how do you build a buzz for new talent? What and who influences these all important gatekeepers who in turn provide access to mainstream music fans?
Offering valuable insights from the media side will be Jeff Smith, Head Of Music for both Radio 2 and 6music; Caspar Llewellyn Smith, Music Editor at Guardian News & Media who oversees music coverage in The Guardian, The Observer and on the Guardian website; and Ali Anselmo, whose expertise is music TV, and who has experience booking in new bands for MTV. Ali will also be there in her capacity as the new band booker for the Wireless Festival, giving insights from that side of the equation, while from the world A&R we’ll hear from 4AD’s Ed Horrox.
This great panel takes place on the Thursday of the convention. To get into it, plus to attend all the other great panels, sessions, parties and gigs taking place at The Great Escape this year, get your delegates pass from escapegreat.com.
For details of advertising opportunities still available at The Great Escape this year click here: http://escapegreat.com/about/sponsorship-opportunities
