Business News Deals Live Business

The Agency Group acquires The Bobby Roberts Company

By | Published on Wednesday 13 August 2014

The Agency Group and Bobby Roberts Company

Gig booking powerhouse The Agency Group has announced the acquisition of country music talent agency The Bobby Roberts Company. The Nashville-based firm represents artists including Merle Haggard, John Anderson, and Marty Stuart.

Gavin O’Reilly, CEO of The Agency Group said: “We see Nashville as a vital music hub and an essential ingredient in our global strategy. The addition of The Bobby Roberts Company’s roster to our list of internationally acclaimed country artists solidifies our place within the genre. We are delighted and honoured to carry on the goodwill and proud legacy built by the incomparable Bobby Roberts and to welcome a group of talented agents”.

Mr Bobby Roberts himself added: “All of us at The Bobby Roberts Company are very pleased to become a part of The Agency Group family through this exciting merger. We now have the resources, tools and additional agents to better serve and enhance the touring needs of our artists. The possibilities are endless for our roster with The Agency Group’s team of professionals and their various departments, and under the combined leadership of Nick Meinema and Lance Roberts we will have much to offer artists, managers and the overall Nashville music community”.

Under the merger, BRC’s Lance Roberts will be made Vice President of the Agency Group’s Nashville division, while booking agents Travis James, Josh Garrett, Matt Rizor and Alec Vidmar will join the office along with their respective rosters. Bobby Roberts himself will remain on board as a strategic consultant.