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The Agency Group announces new US Latin and Hispanic division

By | Published on Wednesday 9 July 2014

The Agency Group

Talent and booking agency The Agency Group has opened a new Miami office, which will focus specifically on the Latin American and US-Hispanic markets. Jeremy Norkin, who takes the role of Director of Latin Operations, will oversee the new base.

TAG’s US CEO Natalia Nastaskin says: “Appetites for music among consumers in Latin American and US-Hispanic markets are growing exponentially and, with the addition of Jeremy Norkin to our team, The Agency Group is now ideally positioned to capitalise on opportunities in these territories for our clients. Jeremy’s deep understanding of musical styles and tastes in Spanish-language markets and his relationships with artists and presenters there puts him in the unique position of being able to service our English-language clients throughout those regions, as well as being able to sign coveted Latin acts to our roster”.

Norkin adds: “I’m thrilled to join The Agency Group, a firm that has its sights set on the world and is committed to Latin America and the US-Hispanic market. It was important for me and for my clients to join a company that continually demonstrates a keen understanding of global markets and stays ahead of the curve. The Agency Group’s international presence sets them apart as a dominant force in worldwide music booking, and the opportunities for its vast roster of artists within Spanish language markets are countless”.

Having worked for William Morris for a number of years, Norkin was most recently heading up his own talent agency, Norkin Talent. His roster of Latin acts at NTA, including rapper Mala Rodríguez and comedian Andrés López, will join him at TAG.