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The Agency Group buys Coalition

By | Published on Friday 31 October 2014

The Agency Group

The Agency Group has announced the purchase of the Coalition Talent Agency.

The celebrity and DJ booking agency represents names including Nick Grimshaw, Edith Bowman, Jameela Jamil, Pixie Lotte, Huw Stevens, Jen Long, Steve Lamacq and Cassetteboy. It also own a number of live brands, including the previously reported Coffee House Sessions, and is particularly active in booking acts for university appearances. You remember when Chesney Hawkes played your summer ball? That was Coalition’s work.

Announcing the news, TAG CEO Gavin O’Reilly said: “We are very excited to be able to partner with Guy and his team. Coalition Talent not only has a great roster of artists, but has exhibited the sort of entrepreneurial spirit that we thrive on at The Agency Group. Coalition is hugely respected, particularly in the UK university and nightclub sector, and this relationship further solidifies our leading position in the live entertainment market. Building artists’ careers is at the heart of The Agency Group, and this important strategic development fully supports that core focus”.

Coalition founder Guy Robinson added: “My passion for live entertainment is as strong now as it ever has been, and my team and I are looking forward to working alongside The Agency Group London’s team of 22 agents. This alliance brings together two great cultures and it will allow us to further develop our existing and new entertainment brand initiatives. Most importantly, it will strengthen the range of services that we can offer our artists throughout their touring careers”.

We thought he’d finished, but he went on: “It’s no secret that there’s been a seismic change in the way people consume music, be it recorded or live. Developing Coffee House Sessions, a tour circuit in University coffee shops in the UK, is just one example of how we are evolving our business model to stay ahead of these developments. Working as part of a much bigger organisation will see this dynamic platform, amongst others, realise its full potential much faster”.

Coalition will continue to operate as a standalone company for the time being, though Robinson and his team will relocate to TAG’s Islington HQ.