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The Collective moves out of artist management, Linkin Park to self-manage
By Aly Barchi | Published on Monday 15 December 2014
American entertainment firm The Collective, which has the likes of Kelly Rowland, Slash and Staind as clients, is closing down its artist management wing, and moving its emphasis entirely over to its digital-content-making, YouTube-channel-operating, multi-channel network business Collective Digital Studio.
The move to kill the artist management side of the company follows the firm’s decision to shutter its film and TV talent management agency last year, and the news that one of The Collective’s highest profile music clients, Linkin Park, had opted to manage themselves.
On the refocus of his business, The Collective chief Michael Green told Variety: “We’ve built a real investment, a real MCN, and it’s succeeding – and my heart is no longer in the management world”.
While for their part, Linkin Park’s Mike Shinoda said: “We’ve decided to bring our management duties in-house, to directly hire talent to support the innovative ideas the band plans to pursue in the coming years”.
