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The Great Escape announces online edition for 2021

By | Published on Friday 26 February 2021

Organisers of The Great Escape showcase festival and music conference have confirmed that this year’s event will not be taking place in Brighton in May as a result of ongoing COVID restrictions. However, an online edition will be staged in its place on 13-14 May, showcasing the best new artists from across the world, and bringing together music business professionals from every strand of the industry.

The online conference will include a packed programme of expert briefings, networking sessions, keynote interviews, panel discussions and educational workshops, with the CMU+TGE programme sitting at the heart of it all as normal. The CMU+TGE programme will feature three key strands as follows…

Future Music Talent will look at how music educators and the music industry can better support entrepreneurial early-career music-makers, how COVID has impacted on the fanbase building process for DIY phase artists, and why it’s more important than ever to educate the creative community about copyright and data.

Future Music Strategies will consider the latest trends in streaming, fanbase building and the direct-to-fan relationship, and investigate what the touring and festival markets will look like in the post-COVID, post-Brexit world. What technologies, data, influencers, partnerships and strategies will be essential for success in the years ahead?

Future Music World will investigate and celebrate initiatives that are making the music world more diverse, more sustainable and more healthy, and consider the role music-makers and the music industry can play in tackling prejudice in society, addressing the climate emergency, and rebuilding communities as we recover from the pandemic.

Alongside the CMU+TGE programme, there will also be a series of keynote interviews with leading industry professionals, educational workshops for those at the start of their music careers, a programme of panels presented by our industry partners, and a range of online networking events and services. Plus all the great new artists showcasing their music to fans and industry alike.

Specific tickets are on sale for the online TGE, with discounts available to those who had tickets for the full event in 2021. And talking of that full real-world event, it will return in Brighton from 11-14 May 2022. Anyone with tickets for TGE2020 or TGE 2021 can choose to roll them over to 2022 or request a refund.

Confirming all of this, the TGE team added: “We’d like to take this opportunity to thank the NHS for their extraordinary efforts in rolling out the vaccine, as well as thanking all of you for your patience, and we look forward to being together again in 2022 for our belated fifteenth birthday. It’s going to be a huge celebration. We’ll see you online in May 2021 and on the beach in 2022”.

Book tickets for the online edition of The Great Escape here.