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The Orchard acquires IRIS

By | Published on Thursday 10 May 2012

The Orchard

Distribution firm The Orchard is again expanding through acquisition, according to Billboard, with the purchase of rival digital distributor IRIS Distribution. The new deal, seeming confirmed by IRIS co-founder Matt Laszuk in an email to his firm’s clients, follows the recent merger of The Orchard with IODA.

According to Billboard, Laszuk’s email reads: “Today we announce that we’re joining with The Orchard. We’ve thought hard about where the industry is headed, and we truly believe that this is the best next step for our labels. Marketing, technology, and legal expertise are all fundamental at The Orchard, and we know that they have the momentum to help you succeed for the next nine years. I look forward to continuing to work with you. Myself as well as the staff you’ve gotten to know well will be here to answer questions and continue to move your music into retail and beyond”.

What impact the new acquisition will have on both the operations of IRIS and The Orchard itself remains to be seen. Official confirmation of the deal is pending.



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