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Business News Deals Labels & Publishers
The Orchard adds publishing services via tie-up with Sony/ATV
By Chris Cooke | Published on Wednesday 7 October 2020
The Orchard has announced a new alliance with its sister company Sony/ATV that will enable it to offer publishing services to the artists and labels it currently works with on distribution and marketing activity.
The two companies say that under the alliance, “Sony/ATV will handle all aspects of global song representation and royalty collection, allowing The Orchard’s clients to benefit from the scale, infrastructure and premium royalty rates of the publishing industry leader”.
Sony/ATV, of course, is the biggest music publisher in the world, while The Orchard is Sony Music’s distribution and label services business. The tie-up is part of an initiative called One Sony, which seeks to encourage more collaboration between the various different Sony-owned companies.
Confirming the alliance, Orchard boss Brad Navin said: “As a leader in artist services we are pleased to expand our offerings through this partnership with Sony/ATV. The Orchard thrives on empowering creators, and now we can build an environment where songwriters have the space to grow roots and take advantage of The Orchard as a true home for artists”.
Meanwhile, Sony/ATV boss Jon Platt added: “We are happy to share our extensive music publishing network and expertise with The Orchard in this new venture. The Sony/ATV family believes in the importance of creative development and professional support, so we are uniquely positioned to provide world-class service to more of The Orchard’s talented community of songwriters”.
