Brands & Merch Business News

The Rifles design a beer

By | Published on Friday 4 November 2011

The Rifles

Just in case Elbow’s ale failed to set your liver aquiver, The Rifles have created their own alternative brand of band-brewed beer.

‘The General’, as it’s called, has been created with the band by a new company called Signature Brew, which says on its website: “We love beer and music, we are tired of bland lagers, corporate brands, and thoughtless marketing, we put these two together and this is what happened”. The Rifles’ beer will be available in 330ml bottles from the band’s webstore.

Signature Brew Director Sam McGregor has this to say for himself: “As massive fans of their music, we were excited to work with The Rifles, and I’m extremely pleased with the end product. The band got really involved in the process, which is represented in the quality of the beer”.

On a more musical note, The Rifles have just announced a few 2012 dates in support of their current album ‘Freedom Run’. They’ll headline at Manchester’s HMV Ritz on 31 Mar, before lurching towards London for a weekend’s worth of shows at the O2 Shepherd’s Bush Empire (30 Mar) and The Troxy (31 Mar).



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