Artist News Deals

The Weeknd partners with esports company OverActive Media

By | Published on Thursday 11 April 2019

The Weeknd

The Weeknd has partnered with Canadian esports company OverActive Media. The musician has invested in the business and will become an ambassador for its Splyce organisation and Overwatch League team Toronto Defiant.

“We are THRILLED to be welcoming a global superstar like Abel to our investor family”, says OAM CEO Chris Overholt. “Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences”.

The Weeknd (that’s Abel, in case you wondered) adds: “As a big esports fan, I am really excited to be involved in this project. I am looking forward to collaborating with OverActive Media in unique and innovative ways”.

Launched in 2017, OAM owns teams in numerous esports leagues. If you find all things esports confusing, I’m sure The Weeknd will gladly explain it all to you.



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