Media

This Is Fake DIY launches weekly tablet mag

By | Published on Tuesday 12 March 2013

This Is Fake DIY

The team behind This Is Fake DIY have added a new weekly tablet-only magazine to their portfolio, which will sit alongside the website and the company’s monthly free print title, launched in 2011. The first issue of DIY Weekly, available for the iPad, is out now. Versions for use on iPhones, Kindles and Android devices will follow.

DIY Editor and founder Stephen Ackroyd told CMU: “Publishing has become more than just having a magazine or website. The range of devices and platforms available present an exciting time for any publication to experiment and try new things. That’s why we decided to launch DIY Weekly. Apple’s Newsstand gives us the same flexibility to publish quickly, with rich media and beautiful photography that we enjoy on the web, but the opportunity to marry that with the craft and context of print”.

He added: “As a platform, Newsstand lets us publish a low cost paid-for title which can be distributed worldwide, and hopefully brings a greater sense of permanence to digital publishing. This isn’t a collection of single articles where readers will dip in and dip out, relying on quick win news snippets and social media noise to reach an audience, but a proper coherent publication. It really is the best of both worlds”.

Meanwhile Rupert Vereker boss of DIY publisher Sonic Media Group added: “We remain committed to publishing DIY as a monthly print title alongside the new weekly edition and, obviously, the website. With cumulative sales of just under 100 million units in the first three years since launch the iPad cannot be ignored. Apple still dominates the market, which accounted for 43.6% of tablet shipments, so it’s the obvious place to start”.



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