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Threatin announce UK live return

By | Published on Friday 11 January 2019


Having previously been banned from appearing at the venue ever again, Threatin’s triumphant return to The Underworld in Camden has been announced.

“Please don’t contact us again for a show”, the venue previously posted on the band’s Facebook page. That message came after the outfit had claimed to have sold 291 advance tickets for a gig at the London venue, when in fact they had sold none. But The Underworld’s stern statement was posted before Threatin became an internet phenomenon.

As everyone now knows, Threatin – really the solo project of musician Jered Eames – embarked on a European tour last year hoping that an online fanbase he’d mainly faked would somehow magically show up.

The band trudged around the UK, playing to empty rooms, before cancelling their remaining dates after media coverage started piling up about Eames buying social followers and setting up websites for a fake label and management company. The cancellation was in part caused by the decision to quit by two of the session musicians hired for the tour, neither of whom had been aware of the fake fanbase until all that media coverage began.

As the story went viral, and interest in the band rapidly grew, the cancellation of the rest of the tour seemed like a massive missed opportunity. Meanwhile, various venues subsequently expressed an interest in hosting the band, based on their new-found internet fame.

With online attention spans so short, and therefore the window of opportunity here being quite small, a swift return for a run of dates would seem like a good plan. So, in-keeping with the ongoing logic of Eames’ project to date, he’s booked one show at The Underworld in, erm, November, to mark the one year anniversary of his last appearance there.

Tickets for the show are on sale now. Don’t delay.