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Ticketmaster launches new music division

By Andy Malt | Published on Monday 6 February 2017

Ticketmaster in the US has announced that it is shifting a number of its existing services into a new unified music division, bringing in David Marcus to run it all. He’ll oversee the OnTour artist services operation, the Venues & Promoters ticketing platform, and smaller venue ticketing service TicketWeb.

Marcus was most recently Chief Commercial Officer at ticketing start-up ScoreBig, following roles at Warner Music and the Entertainment & Intellectual Property Group. Prior to all that, back in 2005, he worked for Ticketmaster setting up the artist services division he will now be in charge of.

“I couldn’t be more excited to rejoin Ticketmaster”, says Marcus. “I’ve spent my entire career developing products and businesses that connect fans more closely with the artists they love, and I’m passionate about the opportunity to continue that work here. We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events”.

Ticketmaster North America president Jared Smith adds: “This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem. We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theaters, arenas and stadiums. We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle”.

And it’s all about the live music lifecycle and its various players these days, isn’t it?