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TikTok partners with Youth Music on new awards event

By | Published on Tuesday 24 September 2019


TikTok is very busy building partnerships within the music community at the moment, and has just announced an alliance with UK music education charity Youth Music.

The video sharing app is supporting the first ever Youth Music Awards, via a partnership that will see the charity launch a channel on the TikTok platform to showcase the nominees for its Original Track prize. The winner of that award will win studio time to record their song, and then get support releasing and making a video to promote their track.

Says Youth Music boss Matt Griffiths: “We’re completely THRILLED about Youth Music partnering with TikTok, helping young musicians and their original tracks reach a wider audience. We both firmly believe in the importance of creative expression and supporting young people’s lives in music, so I look forward to our partnership going from strength to strength”.

Speaking for TikTok, the firm’s Head Of Music Partnerships, Farhad Zand, adds: “We are excited to collaborate with Youth Music in supporting these young musicians and bringing their talent to life. In addition to the winning prize, we are also providing these young musicians with a platform to connect with music fans all over the world whilst giving them the reach and exposure that they need to succeed as an artist”.

The Youth Music Awards take place at Battersea Arts Centre in London on 16 Oct.