Business News Industry People Labels & Publishers

Tom Hoare returns to [PIAS] as UK Head Of Digital

By | Published on Monday 21 September 2020

Tom Hoare

Independent music firm [PIAS] has announced the appointment of Tom Hoare as its new UK Head Of Digital. The hire sees Hoare return to [PIAS] after stints at Universal’s Polydor and Sony’s Syco.

In the new role, Hoare will “have overall responsibility for the strategy, direction and management of [PIAS]’s UK labels’ digital activities”, which includes digital marketing, social media stuff and the exploitation of the catalogues [PIAS] owns and represents through all the various digital music platforms.

He reports in to [PIAS] UK MD Jason Rackham, who says: “We are absolutely delighted to welcome Tom back to [PIAS] in this key role in which he will play a major part in driving the success of our artists and business forward. Since leaving us in 2015 Tom has gained invaluable experience and brings back a wealth of experience and insight that will add real strength to our digital offering”.

Hoare himself adds: “It’s great to be back at [PIAS] which played such an important part in my early career. I’ve always stayed in touch with the business, and have watched with pride and admiration as it has grown from strength to strength in the intervening years. I look forward to working with the [PIAS] team on behalf of the many amazing artists and labels they represent”.