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Brands & Merch Business News Media
Topman CTRL sponsors Xfm X-Posure
By CMU Editorial | Published on Friday 27 February 2009
Topman will sponsor John Kennedy’s X-Posure show on Xfm as part of its previously reported Topman CTRL promotion. As previously reported, the CTRL programme will see different artists take control of a music website owned by the retail brand, and curate Topman sponsored club nights. The promotion will be further publicised via the Xfm hook up.
Xfm Programme Director Adam Uytman says this: “We are delighted to be working with Topman again, especially on this campaign as we have a great track record of getting under the skin of new and exciting acts across the UK. The X-Posure sponsorship will activate and amplify Topmans’ CTRL campaign perfectly, speaking to Xfm’s passionate listeners in an engaging way”.